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He's very similar to Ziggs as he has high waveclear and long range poke.
Typically, I would go for Athenes > Sorc shoes > Deathcap > Liandrys > Void Staff > Banshee/GA
Against heavy AD comps, I would rush seekers into Zhonyas and have morellonomicon as my mana regen item
I already know the build should be viable if I went out and tried it, but what would be the most optimal for Xerath?
Also insight on items such as Rylais, Liandrys, and in general alternate/situational AP items would be great(as in, when or if I should buy them over other standard AP caster pickups)