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I think the shop interface needs a custom item build place where you can drag n drop the items of your chouse and have the min a list like the recommended items , or change the recommended items . When you are in a game it is very very difficult to try and find the items you want , so i would be much better if you could make a build and save it for each champion or switch beteen different personalized builds...
I dont really understand why Riot has a development team that seems very passionate about their job but dont have made this.
also something else i remembered, why dont you also make it so that we dont even have to buy the items from the shop, if eg someone makes a personalized build and has the money for the nect item in the list he automatically buys it if he is in the shops range ... this way we wont have to leave the battlefield to check prices and stuff ...