Skin RP price changes

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Hippalus

eCommerce Director

04-11-2013
1 of 8 Riot Posts



Hey folks - Hippalus here with a couple big updates to skin prices designed to give players more value for their skin purchases and better align skin pricing with the amount of work that went into them.

As you've probably noticed, the quality of champion skins has increased dramatically since we started creating them way back in the day. This upward trend in quality is something that we're always looking to advance while continuing to provide good value and affordable prices to players. With that in mind, we felt it was time to revisit RP skin pricing and come up with improvements for 2013 and beyond.

975 RP has become an extremely broad tier, encompassing skins of wildly differing production quality. We wanted to better define the value of your purchase, and will soon implement a couple of big pricing changes as we move skins into more clearly defined RP tiers and establish two new tiers at 750 and 1350 RP. By positioning skins into tiers based on their features, you'll have a better idea of what you're getting for your RP and be able to make more informed purchase decisions.

Here's a breakdown of the new skin prices with what features you can expect for each skin:

390/520 RP skins

  • These are outdated tiers used for skins that only featured texture changes, a new splash image, and at times slight model changes.
  • 36 skins in the store at the 975 RP tier will have their prices lowered to 520 RP
  • No new skins will be created for these tiers, but existing skins in the store are eligible to be put on sale.
  • Example: Loch Ness Cho'Gath, Aviator Irelia


750 RP – New tier
  • Skins in the new 750 RP tier feature new texture and model work as well as a new splash image; and some skins in this tier will feature new animations.
  • 40 skins from the current 975 RP tier will have their prices lowered to 750 RP
  • We expect that 10-20% of skins in 2013 will be released at 750 RP, and they will be eligible to be put on sale.
  • Examples: Little Knight Amumu, Explorer Ezreal


975 RP
  • 975 RP skins feature a new model, textures and splash image; some skins in this tier will feature new animations, visual effects and sounds where appropriate for the theme of the skin.
  • We expect that 50-75% of skins released in 2013 will be 975 RP, and they are eligible to be put on sale.
  • Examples: Haunted Maokai, Jade Dragon Wukong


1350 RP
  • Skins in the 1350 RP tier will feature a new model, textures, splash image, animations, visual effects and sounds. In some cases, these skins will also have processed voice overs.
  • This tier is intended for skins that go above and beyond the quality of 975 RP skins but don't quite reach legendary status.
  • 3 skins from the current 1820 Legendary tier will have their prices lowered to 1350 RP
  • 18 17 skins from the current 975 RP tier will be moved to the 1350 RP tier
  • We expect that 7-15% of skins released in 2013 will be 1350 RP, and they are eligible to be put on sale
  • Examples: Blackthorn Morgana, Arcade Sona


1820 RP – Legendary skins
  • A legendary skin completely changes the look and feel of a champion.
  • These skins feature a new model, textures and splash image as well as completely new animations, visuals, voice over and sounds.
  • We expect that 6-10% of skins released in 2013 will be Legendaries, and they will not be put on sale.
  • Examples: Battlecast Prime Cho'Gath, Brolaf


3250 RP – Ultimate skins
  • An ultimate skin is a complete reimagining of a champion that includes an evolving model and additional features and bonuses, such as summoner icons.
  • 3250 RP skins feature a new model that evolves into different forms, textures, splash image, animations, visuals, voice over and sounds, as well as additional content.
  • We expect that 2-4% of skins released in 2013 will be Ultimates. They may have initial promotions or discounts, but will not be put on sale.
  • Examples: Pulsefire Ezreal


The price changes will all go into effect at 9am PST on April 25, so there is plenty of time to plan any purchases of skins that are impacted. Partial refunds will be automatically granted for all past purchases of the three legendary skins (Astronaut Teemo, Lion Dance Kog'Maw, and Piltover Customs Blitzcrank) that are decreasing in price, as that is a price-protected skin tier. No other refunds will be granted in relation to these changes.

That's it for now! All of the skins that will be changing in price are listed below. Let us know your thoughts in the comments - we'll do our best to address your questions.


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Hippalus

eCommerce Director

04-11-2013
2 of 8 Riot Posts

36 Skins moving from 975 to 520:

  • Emumu Amumu
  • Prom Queen Annie
  • Boom Boom Blitzcrank
  • Desperada Cassiopeia
  • Siren Cassiopeia
  • Loch Ness Cho’Gath
  • Executioner Dr. Mundo
  • Tango Evelynn
  • Bandito Fiddlesticks
  • Royal Guard Fiora
  • Atlantean Fizz
  • Commando Galio
  • Commando Garen
  • Aviator Irelia
  • Pre-Void Kassadin
  • Commando Lux
  • Djinn Malzahar
  • Pharaoh Nasus
  • Pharaoh Nidalee
  • Gothic Orianna
  • Battle Regalia Poppy
  • Outback Renekton
  • Crimson Elite Riven
  • Mad Hatter Shaco
  • Boneclaw Shyvana
  • Hextech Singed
  • Earthrune Skarner
  • Bilgewater Swain
  • King Tryndamere
  • Tango Twisted Fate
  • Vindicator Vayne
  • Prototype Viktor
  • Marquis Vladimir
  • Thunder Lord Volibear
  • Undertaker Yorick
  • Groovy Zilean


40 skins moving from 975 to 750:

  • Midnight Ahri
  • Little Knight Amumu
  • Hextech Anivia
  • Apocalyptic Brand
  • Arctic Warfare Caitlyn
  • Explorer Ezreal
  • Fiddle Me Timbers Fiddlesticks
  • Nightraven Fiora
  • Tundra Fizz
  • Dragon Slayer Jarvan
  • Temple Jax
  • Sailor Gangplank
  • Rugged Garen
  • Sun Goddess Karma
  • Pentakill Karthus
  • High Command Katarina
  • Wicked Leblanc
  • Acolyte Lee Sin
  • Defender Leona
  • Spellthief Lux
  • Coral Reef Malphite
  • Cowgirl Miss Fortune
  • Blade Mistress Morgana
  • Grungy Nunu
  • Perseus Pantheon
  • Chrome Rammus
  • Blood Moon Shen
  • Ironscale Shyvana
  • Mad Scientist Singed
  • Barbarian Sion
  • Bandit Sivir
  • Northern Front Swain
  • Crimson Elite Talon
  • Junkyard Trundle
  • Viking Tryndamere
  • Musketeer Twisted Fate
  • Greybeard Veigar
  • Northern Storm Volibear
  • General Wukong
  • Runeborn Xerath


3 Skins moving from 1820 to 1350:

  • Astronaut Teemo
  • Lion Dance Kog’Maw
  • Piltover Customs Blitzcrank


18 17 skins moving from 975 to 1350:

  • Sad Robot Amumu
  • iBlitzcrank
  • Soul Reaver Draven
  • Surprise Party Fiddlesticks
  • Steel Legion Garen
  • Frostblade Irelia
  • Warring Kingdoms Jarvan IV
  • Full Metal Jayce
  • Glacial Malphite
  • Blackthorn Morgana
  • Astronaut Nautilus
  • Arcade Sona
  • Tyrant Swain
  • Battlecast Urgot
  • Scorched Earth Xerath
  • Warring Kingdoms Xin Zhao
  • Pool Party Ziggs
  • Wildfire Zyra


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jarub

Junior Member

04-11-2013

Increasing RP cost of skins o.O

Edit: some 975s going to 1350.


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Zerglinator

Senior Member

04-11-2013

Dang, glad I bought some before price increase...


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Stexe

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Adjudicator

04-11-2013

Huh... I was under the impression that the Party Fiddlesticks skin was going to be considered Legendary or near Legendary, but was priced at 975 RP as a "Thank you" to the fans on LoL's birthday. Weird seeing its price increased. See this: http://euw.leagueoflegends.com/board...960341#4960341

Similarly, I'm not so sure about some of the other skin price increases... granted some are probably worth more than 975, but it seems weird to be INCREASING the sales price. Like, how often do virtual stores sell the same product but at a significantly higher price point? It would be like Steam going, "Hey, 'The Walking Dead' just won a game award... maybe we should be charging more than it currently costs because it is so rad!"

EDIT:

Quote:
Originally Posted by Hippalus View Post
An issue we're trying to fix is that players who buy Surprise Party Fiddlesticks and other premium skins are often disappointed now when they buy other 975 skins. By aligning the price to the production quality, we give players much more consistent value.

The opportunity to buy Surprise Party Fids (and other 1350s) at 975 was an extra value to players and will continue to be so for the next two weeks. We will continue to do things like that to reward players who were active at the time a premium skin is released.
Why not just put a splash over them saying "1350 value at 975!" for those select ones? You keep the same price as before, but people don't get confused that they are like other 975 RP skins.

Note: I've actually purchased Blackthorn Morgana when on sale and have an unused Arcade Sona code... these changes would actually INCREASE the worth of them to me, but I'm still against the idea. I'm a Marketing graduate and increasing the price of digital goods without increasing features is pretty much unheard of in the industry.


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Calderweiss

Senior Member

04-11-2013

Will we get any compensation (Surely not for the difference for past-present) for having purchased past over priced skins? I have money to buy Rp and I am NOT entitled to anything, but I'm wondering if any considerations will be made for people who own a certain amount of skins?


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Stayer

Senior Member

04-11-2013

Not sure if glad or sad. I had been happy with the increasing quality of skins (glacial malphite for 975, tyrant swain). Kind sad that these quality skins are 10 bucks a piece. Hopefully they put them on sale on occasion (coughmechakha). I just wait for sales as it is, cuz putting 10 bucks into a skin always seemed so darn silly that I need to trick myself into thinking it's a good deal. :/


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Calibretto9

Senior Member

04-11-2013

Under the 975 RP example you used "Haunted Maokai," Hippalus. Is there hope that for a limited time we'll have the ability to purchase this and other holiday skins if we missed it last year?


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LazyBub

Senior Member

04-11-2013

The change looks really good, also the placements of the skins

@Edit: If you actually consider how many old 975 skins are turning to 750 or 520, it's actually good. Most player nowadays only buy the newer skins and are scared/afraid to buy the old skins because of the rapid pumping of new skins and the quality of the older skins. This change will allow people to buy older skins as well as new skins so RIOT doesn't have to keep relying on new skins to fund their game.
However, as Stexe said, it's very rare for companies to up the prices of their products.


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IntoTheDusk

Junior Member

04-11-2013

The only one that I have any opinion about is Earthrune Skarner. So happy that's being discounted 8)

Some of those increases hurt though; most of the skins that are being dropped are ones outclassed BY the expensive skins. Even though 70+ skins are being lowered, paying even more for already expensive skins kinda suck tbh.