The League of Legends store

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Pendragon

Director of Player Experience

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11-17-2009
1 of 10 Riot Posts

League of Legends Community,

As you know, we’ve mentioned that the Launch Celebration officially ends today, November 17th with the launch of the store – which you’ve anxiously been awaiting.

League of Legends is a free game because we believe it’s the best way to provide the most value to the greatest number of players. Our goal is to provide a service that’s free, but so good it’s worth paying for. Ultimately nothing matters more to us than the feedback of the community and the satisfaction of our players. This drives almost all of the decisions that we make on a daily basis.

We’ve been listening to your feedback about pricing, and it was determined that in order to satisfy a great number of players we needed to provide some additional options – in the form of bundles. Bundles include Champion’s Bundle as well as smaller bundles of several Champions at a time that can be purchased at a discounted rate.

Our store team has been working around the clock (16-18 hours per day) to add the technology required to provide bundles in the store to provide the quality of experience and purchase options that we want to provide to our players.

Many players have been helping us test the store on our test realm, and providing valuable feedback and bug reports. Our hard working store team has been able to fix most of the bugs that we’re aware of, but as of last night, a few still remained. This meant that we had a very difficult decision in front of us – we could either push out the store on November 17th as planned, or we could give our store team extra time to fix the last remaining items, and deliver a better experience to you, the player.

This was a very difficult decision for us to make, but ultimately we decided that having a more polished and stable experience was worth an extra few days. Instead of the store launching today, we will launch the store this Friday, November 20th. This change will give our guys the extra time needed to ensure that the store we deliver to you – is of the quality that you should be able to expect from us.

We sincerely apologize for this unintended delay, and thank you guys for being the great and understanding community that you are!

In the meantime, we will be doing additional testing on our test realm, revealing information about pricing, and making lots of trip to the store for Red Bull.

-Pendragon


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Negaduck

Adjudicator

11-17-2009

not a problem, we've waited this long and a much more polished store is better.

And Friday is a great day to release it!


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Phanman

Senior Member

11-17-2009

Very much looking forward to seeing the pricing information "soon."


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Veridic

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Adjudicator

11-17-2009

Thanks Pen


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Shillen

Senior Member

11-17-2009

Friday sounds a lot better than "several weeks". Thanks for giving us some information.


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Yeorwned

Senior Member

11-17-2009

Great call! Glad to hear it!


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Jpeg

Senior Member

11-17-2009

thanks for listining and making the right decision in delaying the release.

keep up the good work.


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haDro

Member

11-17-2009

Quote:
Originally Posted by Pendragon View Post

This was a very difficult decision for us to make, but ultimately we decided that having a more polished and stable experience was worth an extra few days. Instead of the store launching today, we will launch the store this Friday, November 20th. This change will give our guys the extra time needed to ensure that the store we deliver to you is of the quality that you should be able to expect from us.

-Pendragon
Good decision.


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TheRaven

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Recruiter

11-17-2009

dang friday! haha, sadly that means i wont be fully enjoying it till saturday. But hey i prefer bawls over redbull


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Cloudburn

Senior Member

11-17-2009

Thanks for the information


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