probably means his fear from boxes. If the fight lasts longer than 1.5 seconds, the box can pop, and you get a nice fear, tons of dmg, and a good opportunity to disengage and start the kiting.
Your observations are like those of a level 12 player who has a login roughly 3 weeks old.
© 2014 Riot Games, Inc. All rights reserved. Riot Games, League of Legends and PvP.net are trademarks, services marks, or registered trademarks of Riot Games, Inc.