I have around 100 games on ashe with an almost 70% win ratio when playing her. I also have 80+ wins on my win/lose ratio.
I have played Ashe many ways, one build I previously used was atk sword and a heal pot to start, getting a razor as soon as I had the gold, this allows you to autoattack push your lane, as you instagib minions "its esp good if you are vsing a heimer because razor procs on his turrets" it definately helps your income and gives you a lot more pushing power as you can save your volleys for hitting the enemy champion every time. The problem I ended up having is that champions that ignore getting gold and make an effort to harrass you above all else "nidalee,gangplank,teemo,tristana" you dont really have any way to sustain your HP early by building this way so I have hence stopped using that build.
Presently what I have been doing "no im not a noob or ******ed" is getting two philo stones when I am soloing mid. Now this might seem quite odd or stupid but it does two things for you. Firstly you never have to leave the lane once you get the second one, you can cast volley ALMOST as often as it coolsdown so pretty close to nonstop. This frees up your golem for someone else on your team, lets you push mid lane very hard due to killing everything with volley spam, you acquire a very large amount of gold and the enemy champion cannot fight you. When they are being hit with volleys every 7~ seconds even if its just for 100ish damage they add up plus you are always free to autoattack them if they insist on trying to get creep kills. You are free to ult the champion and attempt to gank them if they stayed in the lane after all your harrassment, or send it to another lane if needed there. Your MP5 ensures you dont have to wait long for the mana once its almost up.
If the opposing team has any stealth I will get a ward for top and bottom bush, most shaco/eve etc will not have stealth up prior to getting to the bush so they have max time on it when they come out of the bush.
As for the comments on madreds bloodrazor, I think its a item that is useful if they have many heros that get high hp or someone is stacking HP. Once you have bloodrazor you kill certain people in X amount of attacks, regardless of how high their HP is, I would also like to note that the bloodrazor rapes baron nashor, allowing your team to kill him very early. But its a very expensive item so yes I do use it but it depends on the other teams makeup.
Typically after 2 philo stones I will get regular boots then atma's impaler, warmoggs and force of nature.
Actually thats a joke -_-, after the stones depending on their makeup I will get veil if they have a large amount of magic damage, if they have pretty balanced damage types then I will make a thirster or IE. I feel that Ashes best ability is volley "granted its her only ability really" but being able to use it nonstop is essential as the more AD you have the better volley is, but the ability is quite ******ed in team fights, it prevents the other team from chasing you if you are retreating as you can just spam it, or if they are hugging a tower and your throwing 200+ dmg volleys in there nonstop, they eventually will need to leave the tower.
Some may find the way I play Ashe odd as I generally dont play her as a straight carry, but i find maxmizing your ability to spam volley, with a moderate amount of damage and to aim your ult well, will win more fights than anything else.
Typically on a general match I will get 2 philo, boots "whatever type is best", and then use any of the following... IE/Thirster,Dancer,madreds bloodrazor,banshee veil,last whisper,wits end,Sword of the Divine. As a note I would like to add that most people look at bloodrazor and see 30 damage and think its useless, but I feel that stacking attack speed with it makes the item "******ed".
3k HP Alistar "dont recall if madreds is 3 or 4% atm" but at 4% that is 120 magic damage per attack pre resists, but you also would have to add in your autoattack damage. Again ideally, if you want to use bloodrazor, you NEED to stack attack speed, if you want to use IE then you have to have a phantom dancer and damage items.
I'd like to post a bit of a summery so far.
I have to agree with Torn (with almost 100 games on Ashe and a 50/35 ratio).
Ashe is not a "primary physical carry". Tristana and Corki fill that role for ranged, and Jax/Yi/Warwick/Udyr usually fit in there for melee.
Ashe (and Teemo) find their dps role secondary due to a lack of damage amplifying skills. Ashe has Volley plus her passive. Teemo has his poison. That's it. That doesn't mean they can't do good damage - it simply means that they are at least a step behind other champions. If you build Ashe and Tristana exactly the same, Tristana will win EVERY 1v1 fight.
So the question is how to build Ashe so that her damage output is a threat, yet her support options are capitalized on.
Two direct needs: mana regen and flat +damage. Why? You need mana regen to crank out those volleys and push lanes FAST lategame (when you have a 4 second volley). And you need +damage to capitalize on your nearly-guaranteed auto-crit first hit as well as volley damage.
Infinity Edge and a Bloodthirster are almost automatic choices due to the latter. And like the OP, I run very heavy mana regen in my runes while leaving -cooldown to gear. And cooldown IS quite important for Ashe.
Obviously, your favorite boots get the third item slot, but what about the other 3? Well, Ashe needs a little survivability, plus that mana regen and cooldown... Hey look! Soul Shroud. This is actually what I always get as Ashe for that role - not a philosopher stone. 15% cooldown means a Nashor's Tooth or Frozen Heart gives maxed cooldown, while earlier, a Golem buff nets you -30%. And your team gets mana regen and cooldown, and you get hp!
So, next item is also survival oriented, based on the enemy team. Frozen Heart if they are physical heavy. Banshees Veil if they are magic. And Aegis if they are balanced (again, leaning in as a support). If a teammate already has the Aegis, then I'll usually just get Mercury Treads and grab a Chain Vest to upgrade later to Sunfire or Atma's.
So far, item list is:
Frozen Heart/Banshee's Veil/Aegis/etc
Big downside right now is in attack speed, so we add in Phantom Dancer for the last item.
My usual gameplay and item order:
To be honest, Ashe is one of the easier heroes to use out there. There's pretty much a "set formula" for everything and really, only Crystal Arrow requires any creativity. There really isn't much deviation item builds, because Ashe will be a DPS support champ anyways.
Or of course, one could make an AP Ashe with max cooldown reduction and Golem buff and spam Enchanted Arrows as often as humanely possible.
I agree with 100% of what OP said until item build. IE is the best item Ashe can get for DPS and burst damage. Boots of Speed help her chase (with her snare) and escape. You don't need AS until after IE is complete then get a bow > Last Whisper/Wit's End/Sword of the Divine depending on opponents. Why?
If you rush the Pickaxe + BFW + cape, your stun + one volley + (auto) crit should be enough to make any champ turn and run or just die. You don't need repeated auto-attacks to get kills/assists/map control until the champs have a lot more hp. Even then, I rarely stand in one place with Ashe and auto-attack. I'm usually yo-yo'ing up and down the lanes last hitting and throwing volley to harrass and snare until we can initiate.
Lastly, I think the higher you go in ELO, the less likely you are to make Bloodthirster a good investment. It just doesn't get/keep the stacks by endgame when you really need to have every advantage over your opponent. With Ashe's ult, I usually get more assists than kills anyway. You'd be better off with sword of the occult as a snowball item IMHO.
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