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I won't bother any fancy ways of saying something.
I'm thinking.. A summoner icon for each item in the game, unlocked by buying a certain amount of them over your entire gameplay.
E.G. - Buy 300 Long Swords - Get Long Sword summoner Icon.
- Buy 300 Blood Thirsters - Get Blood Thirster summoner Icon.
Something along those lines. Along with adding achievements + rewards to the game, I feel it would further summoners' desire to experiment with different builds and different items. I'm sure I'm not the only one that's sick of seeing the same build for ADCs over and over, and for tanks, and for APCs.