Champion Pricing & Timing Changes

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Darklightning

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Senior Member

12-21-2012

Quote:
Originally Posted by Hippalus View Post
[aws3]news/December_2012/2012_12_20_Champion_Pricing_Changes/Champion Price Reduction Article Banner.jpg[/aws3]

Hey guys,

We’ve been talking to players about how they feel about pricing for a while now – we’ve talked with you on the forums, ran surveys, met with some of you in person, and listened to your feedback.

As a result of those conversations, we’re making some changes to champion pricing aimed at generally lowering champion prices and making it easier for you to add to your champion collection. This plan will involve immediate and ongoing reductions of IP and RP prices of older champions, as well as increasing the time you have to earn IP between champion releases.

We will also be slightly increasing the first-week IP price of new champions to partially offset lower overall prices.

Here’s the plan, which is being implemented immediately:

New Champion Release Schedule

You may have already noticed the rate at which we’ve been releasing champions has slowed. Moving forward, we’re targeting 14-17 new champions in 2013 -- around one every 3-4 weeks. This gives you more time to accumulate IP between champion releases, and it enables our design team to spend more time developing and polishing each new champion.

RP and IP Price Tiers

We’ve also updated the RP cost of champions so that that they’re more strongly correlated with the IP price. RP costs now match IP cost accordingly:

  • 450 IP = 260 RP
  • 1350 IP = 585 RP
  • 3150 IP = 790 RP
  • 4800 IP = 880 RP
  • 6300 IP = 975 RP
  • 7800 IP (first week) = 975 RP

Immediate Price Reductions

The seven oldest 6300 IP champions (Ezreal, Vladimir, Renekton, Nocturne, Lee Sin, Brand and Vayne) have all been reduced to 4800 IP/880 RP. As with all permanent price reductions, we’ll automatically refund the difference for anyone who’s purchased one of these champions up to two weeks prior to today. These refunds will likely take at least a few days to fully process.

Price Reduction Schedule

Every time a new champion is released, the oldest 6300 IP/975 RP champion will be reduced to 4800 IP/880 RP.

Also, with every third champion release, an additional champion currently priced at 4800 IP or lower will be reduced to the next lowest tier, based on age and ease of play.

New Champion First-Week IP Price

All brand-new champions will cost 7800 IP/975 RP for the first week only, and will be reduced to 6300 IP thereafter.

Tl;dr:

  • New champion launch price is… 7800 IP / 975 RP
  • After one week, the price is reduced to… 6300 IP / 975 RP
  • Each release, the oldest 6300 is reduced to… 4800 IP / 880 RP
  • Each third release, an additional 4800 IP or lower champion is reduced to one of the remaining tiers…
    • 3150 IP / 790 RP
    • 1350 IP / 585 RP
    • 450 IP / 260 RP
Dear Riot,

Brilliant.

The amount of champion releases previous was staggering, also I prefer quality first.

People are asking or complaining about 7800 IP. It is high, but that's good. It will help keep your RP sales at a place where you don't regret this model, also a week waiting, is definitely fair for those who do not want to spend cash. Those who want to spend the cash should be able to feel they get a significant benefit from it.


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MoOnWh1Te

Master Recruiter

12-21-2012

why would u penalize those that has enough IP to purchase new champ at week 1? -__- so unfair


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sawchuk

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Junior Member

12-21-2012

Soooooooo.... these changes are just going to completely **** on anyone who already has all the champions it seems. I manage to buy every new champ with IP when they come out, and still have a little left over for runes, but with these changes, unless i wait a week, im never gonna be able to add to my rune pages........


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Winkleson

Junior Member

12-21-2012

About damned time! I just spent around 50 Bucks of RP to unlock some champions that should have been lowered a long long time ago. It's good to see that Riot has done their math!


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Winkleson

Junior Member

12-21-2012

Quote:
Originally Posted by pepsiORcokeQ View Post
why would u penalize those that has enough IP to purchase new champ at week 1? -__- so unfair
*Money, Money, Monehhhhy.... Monnnneeehy*

Whatever turns a profit man :P


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gaiyik

Recruiter

12-21-2012

what if too many champions become 450 IP? too easy for people, right?


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LYON7CAT7

Junior Member

12-21-2012

What if i bought those champs and now you make them cheaper can we get the difference in ip back?


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Akira Desmondes

Senior Member

12-21-2012

I really love you guys.
Other games, make you waste your money like crazy, like.. 20 bucks for simple gay items that may not even give you the stat boost that makes your money worth.
(I.E. 20 potions that heal you 100% hp)
Then its Riot, the one company who's been hearing their customers, and even if being a company that has a LOT of things going on, they take their time to hear US.
Us, the ****ing whining, hating, annoying customers.

Thanks Riot, I hope you guys go really far.


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Jayeto

Member

12-21-2012

i still dont see the reason in making a champ on release week 7800 IP since and idiot with half a brain will just wait till the following week to buy them >.>....

DV me if you want but that by far is the dumbest marketing strategy ive ever seen. if anything it should be OPPOSITE make the new champ ON SALE first week or first 2 days then put it back at 6300 not increase the price and then drop it a week later.

as for the rest i like it and this should have been done waaaaaaaaaay so long ago but at least things are now moving forward. but in closing please rethink the whole 7800 thing b/c thats not helping its gonna hurt your sales.

p.s. or if you want keep the 7800 but make it a RP on sale thing so the champ costs 880 or 750 rp first week then goes back to 975 and the IP drops to 6300. that i think would also work.


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Khrizxe17

Junior Member

12-21-2012

I wanted to know how long will the cash back because I buy to read without for 2 days and I still have not refunded the difference.
Thank you very much for your attention