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I'm not a fan of the new video clips for champions for a few reasons in particular.
They show nothing but the animation (AKA, there is no strategy or demonstration of use)
They're ALL in the highest graphics settings possible and take FOREVER to load (big problem)
Crowd control effects are not demonstrated either (See: Nasus. You cast W, then the target stands stlll...)
And I could nitpick all day about it. I just think this should be the point where you advertise champions.
"X champion is really good at this, as is demonstrated here by doing X to X champion. However, beware of champions like X, which can do X to your champion. X really makes it difficult for X, so build around X if you need to."